The healthcare industry presents unique communication challenges. Changes in government guidelines have dramatically altered the communication environment between industry and physicians, as well as the nature of the medical education process. This environment demands fresh approaches and dynamic strategies that impact physicians and focus the communication of key messages.

MCG has over 20 years experience in helping pharmaceutical, biotech, medical and other healthcare professionals communicate their messages effectively.

Professional Speaker Development

Our speaker development curriculum was specifically created for physicians and the unique challenges associated with medical education. Recent changes in guidelines have altered the relationship of the healthcare industry and physician speakers, creating the need for a different approach to communication skills training. When you need essential training that’s innovative and timely, consider MCG’s multi-layered approach to speaker development.

Our speaker development training employs a content specific approach to all the skills necessary for professionals to deliver well focused, professional, didactic and interactive presentations. Each component can be delivered in a one-or two-hour workshop incorporating the approved content.

Communication Skills for Science and Medical Professionals

The changing landscape has placed a new emphasis on the need for and the role of your Science and Medical liaisons. Not only do they need the highest level of product knowledge; they also need to be expert communicators, presenters, facilitators and even coaches.

Increasingly, the Scientific/Medical professionals are the front line of your relationship with physicians. Let MCG take them to the next level.

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KOL and Advisor Development

MCG has developed unique approaches to training KOL’s and utilizing Advisory Boards.

We can help you develop your KOL’s, increase their familiarity with your content, and the best ways to deliver it. And we can recommend approaches which will help you get the most out of your Advisory boards.

Outstanding In-Service Programs

Specifically designed for Pharmaceutical sales professionals, this dynamic and practical program provides reps specific skills and effective strategies for turning an in-service presentation into a highly interactive compelling communication event.

Your team will discover and practice the essential skills necessary for creating and delivering a successful in-service presentation that stands out from the typical attempt to get the message across in a few short minutes.

Using their own content, participants will learn how to:

• Effectively prepare their message for an In-Service presentation
• Present their message in the most effective manner
• Ask probing questions and generate participation in a group context.

In today’s market, you simply can’t afford to neglect your in-service opportunities. Give your reps the skills they need to distinguish themselves from the pack and make their presentations stand out.

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Beyond the standard one-to-group communication skills traditionally addressed, MCG has expended considerable energy in creating ground breaking one-to-one communication skills programs.

If your focus is physician-patient communication, industry-physician communication, or the variety of other relationships that impact the healthcare process, ask about this unique series. Based on a unique and proprietary approach to motivation and learning, these programs result in greater understanding and trust, increased connection, and enhanced communication.