In a highly competitive crowded market, selling is about relationship. Success hinges on a sales person’s ability to authentically connect with a client. The stronger the connection, the more opportunity there is for mutual benefit.

Authentic connection is the result of a sales professional’s ability to genuinely discover the needs of a client, align with those needs, and effectively communicate their product and services in the response.

MCG provides the tools your sales team needs to distinguish themselves from the pack in any communication context. You provide a great deal of resources to equip your people with the product knowledge they need to succeed; why not also give them the skills?

Outstanding In-Service Programs

Specifically designed for Pharmaceutical sales professionals, this dynamic and practical program provides reps with the specific skills and effective strategies for turning an in-service presentation into a highly interactive, compelling communication event.

Your team will discover and practice the essential skills needed to create and deliver a successful in-service presentation that stands out from the typical attempt to get the message across in a few short minutes.

Using their own content, participants will learn how to:

• Effectively prepare their message for an in-service presentation
• Present their message in the most effective manner
• Ask probing questions and generate participation in a group context.

In today’s market, you simply can’t afford to neglect your in-service opportunities. Give your reps the skills they need to distinguish themselves from the pack and make their presentations stand out.

This unique, insightful, hands-on workshop helps a sales person build the skills they need to maximize their individual effectiveness. They will develop a specific individualized approach to discovering the client’s needs, creating alignment, and persuasively communicate solutions.


This dynamic and practical program provides sales professionals specific skills and effective strategies for creating interactive and compelling sales presentations.