About McGrath Communications
We
are dedicated to the healthcare space. It's what we do.
So much is riding on each facilitator, AND this is a key issue to
our clients - The question is, how do we insure the quality of our
instructors?
Many companies hire actors/actresses to conduct training, but doctors
resent thinking that good speakers are acting. They are scientists, not
actors! Many (but not all) other companies share the same rotating
stable of facilitators - each facilitator teaching something slightly
different.
Before any McGrath facilitator trains a single program, he or she
is certified by our staff and teaches only our programs (we self-certify
because we found no outside entity that meets our exacting
requirements). To maintain peak performance, we hold mandatory live
training sessions for all our facilitators three times a year.
And the average length of time someone has been training with us is over
9 years. We also have our facilitators leading discussions
at the very promotional meetings where these clinicians speak. We know
the context. We’ve been there - so our training reflects a real personal
knowledge of the speakers' world.
Our expertise is preparing physicians so that they have mastery
of your content, and can confidently address the issues they
face. We know how to encourage speakers to operate in
keeping with legal guidelines and increase their skills to become
effective communicators within those regulations. Our skills are
designed to facilitate that approach and make the speakers more
effective at delivering the messages their audiences need to hear.
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